About Grassroots Media

Grassroots Media is an organization founded with a heart set on serving our communities, and providing the very best & most complete coverage of local and regional sporting events. Our coverage ranges from small-town high school sports to semi-national motorsports competitions and everything in between. The goal for Grassroots Media is to become a go-to source for sports in your hometown, region and even your state!

50k+
Viewership

Our content is viewed more than 50,000 times each and every week!

Philanthropic Mission

We were founded to give back. In our communities, we aim to become a true partner for local schools and organizations.

Continuous Growth/Small-Town "Feel"

While the growth goal of Grassroots Media is to spread to communities across the United States, it is our commitment to those communities that tells the real story. And that story is your story!

Humble beginnings to a promising future

In 2020 many things went awry in our world. Businesses were shuttered, families were isolated, schools were virtual and many people dealt with the stinging loss of someone close to them. All of these horrific and life-altering events were in direct response to the COVID-19 Pandemic. It affected every aspect of our day-to-day lives. Some of those changes were much harder to navigate than others.

The inability to gather with our friends and families at sporting events was an insignificant price to pay when those around us were fighting for their lives after contracting the dreadful illness. But in small towns and communities across the United States local sports are the lifeblood of the social fabric. The decision to allow very few - if any - fans was a very difficult choice to make, but was one that certainly needed to be made.

With regard to this dilemma, Grassroots Sports TV was created. GSTV was developed out of the chaos of uncertainty in Greene County, TN. Internet broadcasting was a new idea for the small, rural county in Northeast Tennessee, but it was one that was appreciated by many. Throughout the tumultuous 2020-2021 school year, GSTV aimed at providing communities an alternative viewing option. The technology wasn't broadcast quality, and the production wasn't cable tv-worthy; however, GSTV was able to accomplish their goal.

“Grassroots Media truly believes that offering complete coverage from game previews, broadcasts and news reporting will provide a deeply immersive experience for our viewers and followers.”

A year removed from the uncertainty that was August 2020, GSTV has grown from a small-town broadcast platform to a complete coverage media group. Offering viewers diverse content, Grassroots Sports TV still provides live and on-demand broadcast of local and regional high school and middle school sports, as well as regional motorsports coverage.

New in 2021 is the addition of weekly video news coverage for local high school and middle school sports, as well as podcasts and complete news coverage available on this site. Grassroots Media truly believes that offering complete coverage from game previews, broadcasts and news reporting will provide a deeply immersive experience for our viewers and followers. We are excited to welcome you to the new era of Grassroots; here's to the new season!

Our Editorial Team